GPT

Opportunity Assessment

Opportunity Assessment: [Name] Submitted by: [PM] Date: [date] Decision needed by: [date] 1. Why Now? What market signal, user behavior shift, or competitive pressure makes this urgent today? What happens if we wait 6 m

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# Opportunity Assessment: [Name]
**Submitted by**: [PM] **Date**: [date] **Decision needed by**: [date]

---

## 1. Why Now?
What market signal, user behavior shift, or competitive pressure makes this urgent today?
What happens if we wait 6 months?

---

## 2. User Evidence
**Interviews** (n=X):
- Key theme 1: "[representative quote]" — observed in X/Y sessions
- Key theme 2: "[representative quote]" — observed in X/Y sessions

**Behavioral Data**:
- [Metric]: [current state] — indicates [interpretation]
- [Funnel step]: X% drop-off — [hypothesis about cause]

**Support Signal**:
- X tickets/month containing [theme] — [% of total volume]
- NPS detractor comments: [recurring theme]

---

## 3. Business Case
- **Revenue impact**: [Estimated ARR lift, churn reduction, or upsell opportunity]
- **Cost impact**: [Support cost reduction, infra savings, etc.]
- **Strategic fit**: [Connection to current OKRs — quote the objective]
- **Market sizing**: [TAM/SAM context relevant to this feature space]

---

## 4. RICE Prioritization Score
| Factor | Value | Notes |
|--------|-------|-------|
| Reach | [X users/quarter] | Source: [analytics / estimate] |
| Impact | [0.25 / 0.5 / 1 / 2 / 3] | [justification] |
| Confidence | [X%] | Based on: [interviews / data / analogous features] |
| Effort | [X person-months] | Engineering t-shirt: [S/M/L/XL] |
| **RICE Score** | **(R × I × C) ÷ E = XX** | |

---

## 5. Options Considered
| Option | Pros | Cons | Effort |
|--------|------|------|--------|
| Build full feature | [pros] | [cons] | L |
| MVP / scoped version | [pros] | [cons] | M |
| Buy / integrate partner | [pros] | [cons] | S |
| Defer 2 quarters | [pros] | [cons] | — |

---

## 6. Recommendation
**Decision**: Build / Explore further / Defer / Kill

**Rationale**: [2–3 sentences on why this recommendation, what evidence drives it, and what would change the decision]

**Next step if approved**: [e.g., "Schedule design sprint for Week of [date]"]
**Owner**: [name]

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