GPT

Go-To-Market Brief

Go-to-Market Plan: [Feature / Product Name] Launch Date: [date] Launch Tier: 1 (Major) / 2 (Standard) / 3 (Silent) PM Owner: [name] Marketing DRI: [name] Eng DRI: [name] 1. What We're Launching [One paragraph: what it i

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# Go-to-Market Plan: [Feature / Product Name]
**Launch Date**: [date] **Launch Tier**: 1 (Major) / 2 (Standard) / 3 (Silent)
**PM Owner**: [name] **Marketing DRI**: [name] **Eng DRI**: [name]

---

## 1. What We're Launching
[One paragraph: what it is, what user problem it solves, and why it matters now]

---

## 2. Target Audience
| Segment | Size | Why They Care | Channel to Reach |
|---------|------|---------------|-----------------|
| Primary: [Persona] | [# users / % base] | [pain solved] | [channel] |
| Secondary: [Persona] | [# users] | [benefit] | [channel] |
| Expansion: [New segment] | [opportunity] | [hook] | [channel] |

---

## 3. Core Value Proposition
**One-liner**: [Feature] helps [persona] [achieve specific outcome] without [current pain/friction].

**Messaging by audience**:
| Audience | Their Language for the Pain | Our Message | Proof Point |
|----------|-----------------------------|-------------|-------------|
| End user (daily) | [how they describe the problem] | [message] | [quote / stat] |
| Manager / buyer | [business framing] | [ROI message] | [case study / metric] |
| Champion (internal seller) | [what they need to convince peers] | [social proof] | [customer logo / win] |

---

## 4. Launch Checklist
**Engineering**:
- [ ] Feature flag enabled for [cohort / %] by [date]
- [ ] Monitoring dashboards live with alert thresholds set
- [ ] Rollback runbook written and reviewed

**Product**:
- [ ] In-app announcement copy approved (tooltip / modal / banner)
- [ ] Release notes written
- [ ] Help center article published

**Marketing**:
- [ ] Blog post drafted, reviewed, scheduled for [date]
- [ ] Email to [segment] approved — send date: [date]
- [ ] Social copy ready (LinkedIn, Twitter/X)

**Sales / CS**:
- [ ] Sales enablement deck updated by [date]
- [ ] CS team trained — session scheduled: [date]
- [ ] FAQ document for common objections published

---

## 5. Success Criteria
| Timeframe | Metric | Target | Owner |
|-----------|--------|--------|-------|
| Launch day | Error rate | < 0.5% | Eng |
| 7 days | Feature activation (% eligible users who try it) | ≥ 20% | PM |
| 30 days | Retention of feature users vs. control | +8pp | PM |
| 60 days | Support tickets on related topic | −30% | CS |
| 90 days | NPS delta for feature users | +5 points | PM |

---

## 6. Rollback & Contingency
- **Rollback trigger**: Error rate > X% OR [critical metric] drops below [threshold]
- **Rollback owner**: [name] — paged via [channel]
- **Communication plan if rollback**: [who to notify, template to use]

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